Google Myths

If I write good content people will link to my web site and I’ll get really good rankings. FALSE

It’s time consuming and difficult to add new content to my web site, blog, Twitter and Facebook accounts. FALSE

It’s a good idea to put lots of different keywords in the web page metatags to increase the chances of getting traffic. FALSE

Signing up for Google Adwords will increase my natural rankings. FALSE

It’s impossible to rank well in Google unless you have your keywords in the title metatag. FALSE

The new Google Caffeine will mean that most people will get different search results for the same search term. FALSE

If your Google rankings are bad, you will never get any business from the internet. FALSE

Your Google page ranking is not affected by what text is in the description metatag. FALSE

Google automatically gives higher weighting to links from .org and .gov sites. FALSE

Your web site can get banned from Google for buying links. FALSE

No-follow links are worthless in helping get good rankings. FALSE

Google will take immediate investigative action if I report a web site for black hat activities. FALSE

To get good rankings a web page should have at least 300 words. FALSE

Google will detect and penalise user-agent redirection. FALSE

Google treats all types of web sites the same (eg, html, blog, Joomla, Wordpress, custom CMS). FALSE

Google is all-seeing and all-knowing, it’s impossible to trick Google. FALSE

It takes months for a new web site to get indexed by Google. FALSE

If you are targeting Australian visitors it helps to have a .com.au domain name and hosting in Australia. FALSE

Google doesn’t know and doesn’t care how long a person spends on a web page. FALSE

People clicking on my results in Google has no effect on my future search engine rankings. FALSE

People searching on my full url in Google has no effect on my search engine rankings. FALSE

Google shows the most useful web sites at the top of the rankings for any given search term. FALSE

Google will ban my site if it finds similar web pages (duplicate content), on other web sites on the internet. FALSE

Google will ban my site if I build hundreds of links to it too quickly. FALSE

The Higher Your Google PageRank score, the better you will rank for hundreds of keywords. FALSE

Linking out to pages will dilute my Google PageRank and reduce my search engine rankings. FALSE

Google PageRank is a number based on the total number of incoming links to your site. FALSE

Google can now index the contents of Flash web pages. FALSE

Matt Cutts really knows how the Google algorithm works and has been trusted not to give too much away. FALSE

Links from banner ads and other images are worthless as far as Google is concerned. FALSE

Links from link directories are worthless. FALSE

Link exchanges are worthless. FALSE

Page “smurfing” is worthless. FALSE

Google is the Antichrist as predicted in the Christian Bible’s Book of Revelation. FALSE

All the clever PhDs at Google are smarter that the collective intelligence of every SEO practitioner and SEO blackhatter in the world. FALSE

The truth about all the above plus a wealth of other secrets will be revealed next Saturday at the next Brisbane Black Hat SEO course. Click here for details.